Various print and digital assets for graduates to show their UChicago pride
Helping graduates and loved ones celebrate together in a hybrid world
The COVID-19 pandemic brought many changes to the University of Chicago campus, including reexamining what it means to celebrate major milestones as a community in a new hybrid normal.
The 2021 and 2022 convocation ceremonies were a great opportunity for collaboration with University Events and Ceremonies to develop digital and printed assets that allowed graduates and families to show UChicago pride.
GIPHY stickers and AR filters for Instagram and Snapchat allowed graduates to celebrate their accomplishments with branded assets in real time on social media. Virtual backgrounds and printed yard signs allowed remote students, friends, and family from far and wide to join the celebrations.
Demo of a social media filter with a gold glitter border and a “UChicago 2022” graphic tracking to the user’s face
Graduation cap with "2022" on it with a Phoenix rising from behind the cap, rotating to reveal the hashtag "UChicago 2022" while the cap tassel moves from left to right
University Shield rotating to show "UChicago Class of 2022" text
Yard Sign for on-demand printing
Instagram virtual backgrounds
Yard Sign for on-demand printing
Zoom background
Agency: UChicago Creative