The University of Chicago Convocation</p>

Overview of print and digital assets for the celebration of UChicago's convocation ceremonies — Printed anniversary report cover

Helping graduates and loved ones celebrate together in a hybrid world

The COVID-19 pandemic brought many changes to the University of Chicago campus, including reexamining what it means to celebrate major milestones as a community in a new hybrid normal.

The 2021 and 2022 convocation ceremonies were a great opportunity for collaboration with University Events and Ceremonies to develop digital and printed assets that allowed graduates and families to show UChicago pride.

GIPHY stickers and AR filters for Instagram and Snapchat allowed graduates to celebrate their accomplishments with branded assets in real time on social media. Virtual backgrounds and printed yard signs allowed remote students, friends, and family from far and wide to join the celebrations.

Demo of a social media filter with a gold glitter border and a “UChicago 2022” graphic tracking to the user’s face

Graduation cap with "2022" on it with a Phoenix rising from behind the cap, rotating to reveal the hashtag "UChicago 2022" while the cap tassel moves from left to right

University Shield rotating to show "UChicago Class of 2022" text

Yard Sign for on-demand printing

Instagram background with convocation event details over an image of the campus quad path — Instagram virtual backgrounds

Instagram background with convocation hashtag "UChicago 2021" over an image of the campus quad path

Yard Sign for on-demand printing

Instagram background with convocation hashtag "UChicago 2021" over an image of bagpipers playing

Instagram background with convocation details over an image of bagpipers playing

Zoom background advertising convocation ceremony details with a bagpiper image in the background — Zoom background

Agency: UChicago Creative