SeaCrest Pismo Beach Oceanfront Hotel — Renee Kuklenski

Mood board

A bright and fun brand for a family-friendly beachside escape

Brand development for the SeaCrest Hotel in Pismo Beach, California. The logotype incorporated a retro script for a fun and familiar feel and photography appealed to young families seeking a warm and friendly environment.

Logo

Stamp Logo

White SeaCrest Pismo Beach Oceanfront Hotel over an image of orange umbrellas and teal chairs in the sand

White SeaCrest Pismo Beach Oceanfront Hotel over an image of an orange cocktail

White SeaCrest Pismo Beach Oceanfront Hotel over an image of a child wearing orange goggles jumping into a pool

Stack of circular cardboard coasters branded with SeaCrest Pismo Beach Oceanfront Hotel against a teal background

White notepad and black pen with SeaCrest logos on orange background

SeaCrest Pismo Beach ad with room image and "room to relax" and "book now" button

SeaCrest Pismo Beach ad with surboard image and "waves for days" and "book now" button

SeaCrest Pismo Beach ad with image of girl smiling on the beach and "hello, sunshine" and "book now" button — Leaderboard ads

Orange privacy door hanger shaped like a surfboard and "in here, catching zzz's"

White cotton tote bag with SeaCrest Pismo Beach Oceanfront Hotel on orange background

Teal privacy door hanger shaped like a surfboard and "out there, catching waves""

Agency: UpShift Creative