Resume

Education

Launched updated and expanded University brand guidelines to provide more detailed and comprehensive guidance (in partnership with the Director of Design and Identity and Executive Director)
Oversees and provides project-specific creative direction to junior design team and freelancers in addition to existing project responsibilities
Designs and implements projects across platforms (print and digital—websites, social media, email, publications) for a wide range of University projects from concept to completion, working with writers, editors, developers, and project managers to ensure project success
Balances multiple projects at one time, self-managing and prioritizing against often compressed timelines
Manages use of assets on licensed merchandise and apparel by external vendors and ensures consistent and on-brand application
Advises campus units on proper representation of University brand systems and assets
Leads and develops communications for a University-wide group of over sixty creatives to foster collaboration and connection in hybrid environments
Coordinated a new streamlined stationery ordering program for units across the University
Expanded the team’s knowledge of best practices for accessibility for digital projects in support of theUniversity’s commitment to accessibility and implemented Equidox PDF remediation tool into project workflows

Designed brand identities and collateral for high profile projects, campaigns, and celebrations, and everyday communications needs from concept to completion
Deliverables include logos, brochures, reports, email templates, websites, merchandise, and signage
Coordinated with print vendors on specs and prepared files for release

Crafted unique brand identities for clients nationwide with ownership of select projects’ durations from initial concepts to final deliverables
Designed logos, print collateral, signage, merchandise, and websites for clients in a variety of markets including real estate, hospitality, and healthcare
Established messaging tone, brainstormed brand names, and developed headlines to complement identities
Created engaging content for agency social media and e-news